By Emma Reynolds 
Since the dawn of digital music, artists have been struggling to receive fair compensation for their work. With streaming services dominating the industry, many artists have spoken out about the low payouts they receive from these platforms. However, there may soon be a ray of hope for artists, thanks to Apple’s potential plan to pay them more for offering their music in Atmos.
Atmos is a relatively new technology that allows for immersive audio experiences, giving listeners a sense of being inside the music. It utilizes object-based audio to create a three-dimensional soundstage, providing a more realistic and dynamic listening experience. While Atmos is already available on services like Tidal and Amazon Music, Apple has yet to offer this feature on their streaming platform, Apple Music.
But that may soon change, as Apple is reportedly working on implementing Atmos into their streaming service. However, what sets their plan apart is the potential increase in artist payouts for offering their music in Atmos. According to a recent report by The Verge, Apple is considering paying artists a higher rate for their tracks that are available in Atmos.
This potential change could have a significant impact on the music industry, as it would provide a new source of revenue for artists who have been struggling to make a living from streaming platforms. With many artists dependent on touring for income, the pandemic has highlighted the need for alternative revenue streams, and Atmos could be just that.
But why would Apple be willing to pay artists more for Atmos tracks? It could be a strategic move to attract more high-profile artists to their platform. By offering a higher payout, Apple could entice top musicians to release their music on Apple Music in Atmos format. This would not only expand their catalogue but also attract a wider audience of music lovers looking for a more immersive listening experience.
It’s also worth noting that Apple is known for its emphasis on sound quality and user experience. By adding Atmos to their streaming service, they would not only stay at the forefront of technology, but they could also potentially attract more users who value high-quality audio.
Of course, this potential plan by Apple is sure to be met with excitement by artists and music fans alike. Offering a higher payout for Atmos tracks could signal a positive change in the music industry’s landscape and provide more equitable compensation for the hard work of artists.
In conclusion, Apple’s potential plan to pay artists more for offering their music in Atmos is a promising development that could revolutionize the music industry. As we eagerly await the implementation of this feature on Apple Music, we can only hope that it will bring us closer to a fairer and more sustainable model for artists in the digital age.